Our Team

The leadership of Insight to Execution currently consists of three partners, all of whom have worked together for many years at ServiceMaster Clean.  With a combined experience in franchising and small business of more than 100 years, these leaders have proven success in strategic management, financial planning, and relationship building.  Following are brief biographies of each partner.


Michael Isakson

Michael Isakson is the retired President and COO of ServiceMaster Franchise Services Group, an international franchise services company.  Mike was responsible for the development and growth of more than 5,000 franchises worldwide with sales totaling more than $2 billion annually.  As part of the $4 billion ServiceMaster Company, Mike led ServiceMaster Clean, Merry Maids, Furniture Medic and AmeriSpec brands, which specialize in residential and commercial cleaning services, disaster restoration, on-site furniture repair, and home inspections.

Mike joined the ServiceMaster corporate team as Vice President of Merry Maids Franchise Sales in 1990.  In 1992, he was promoted to President and COO of Merry Maids and in 1994 he was appointed President of the ServiceMaster Consumer Services Franchise Services Group, until his retirement in September, 2012.

Prior to 1990, Mike and his wife, Jinny owned a ServiceMaster franchise in Bismarck, ND for 13 years and a Merry Maids franchise for two years.  As franchisees, the Isakson’s received the Marion E Wade Award of Honor, ServiceMaster’s most prestigious franchise recognition.

Mike is also active in the International Franchise Association.  He has served on the IFA Board of Directors, the IFA Executive Committee and from 2007-2008 was Chairman of the International Franchise Association.  Currently, Mike is Treasurer of the IFA Educational Foundation.  He has served as a guest lecturer at the Harvard School of Business, speaking on “The Service Profit Chain.”


Douglas Pound

Douglas E. Pound is the recently-retired Senior Vice President of ServiceMaster Franchise Services Group, an international franchise services company.  ServiceMaster has sales totaling over $2 billion annually in over 30 countries.  Working with ServiceMaster Clean, Furniture Medic and AmeriSpec, Doug was responsible for overseeing all operations for the company’s 5,000 franchises.  His duties included market expansion, products sales and warehousing, IT and training.  As part of his responsibility to manage field directors and managers, Doug spent a major amount of his time working in the field with franchisees.  He also helped create and refine all the long-term strategic plans for the three franchisors.

Doug joined ServiceMaster upon graduation from Wheaton College (IL)  in 1974.  He started with the Company-owned janitorial business in Chicago, and joined the Franchise Division three years later.  In 1979, Doug saw an opportunity to purchase his own ServiceMaster business in California.  The business included janitorial, disaster restoration, residential, as well as being a Distributor, or Master Franchise, for 130 franchises in Southern California.  Doug and his partner ran the business together for over 16 years.  Twice they received the Marion E. Wade Award of Honor, ServiceMaster’s highest honor. 

In 1995, Doug sold his business, moved his family to Memphis, TN, and rejoined the ServiceMaster Franchise Services Group as Director of New Business Development.  Doug has also served as Director of Franchise Market Operations, Vice President, and ultimately Senior VP for 13 years.  Doug retired after 38 years with ServiceMaster, having been both a business owner as well as on the corporate staff.

Doug and his wife Cathy are the parents of four boys.  Today, they actively work with one of their sons who owns a ServiceMaster franchise in Jonesboro, AR,  as well as with a Merry Maids franchise in Little Rock.


James Wassell

Jim Wassell’s experience has stretched from entrepreneur to corporate boardroom.   Jim joined Federal Express in 1976, immediately following his graduation from Northern Arizona University with his degree in Marketing.  His 10 year career with Federal Express provided a solid platform for the development of his customer insight and customer experience capabilities along with his leadership and team building skills.

Jim served in a variety of key marketing, sales and operational roles with FedEx over a 10 year period and served at Managing Director of the Western Region Business Service Center network before being recruited to provide operational leadership to a new start-up business:   ExpressLink franchised express shipment drop locations serving the convenience needs for business shippers.

In 1987, Wassell was asked to join the ServiceMaster organization to provide marketing leadership for the Terminix brand.  In addition, he was tasked to oversee the brand extension of Terminix into the rapidly growing lawn care market.   Within his first 12 months at ServiceMaster, he had built successful lawn care businesses in 4 major markets.  He also had initiated and guided the company into a customer sales and service “call center” environment, similar to the one he had worked to develop at FedEx.

For the last 15 years, Wassell has served as Chief Marketing Officer for the ServiceMaster Franchise Services Group, which included industry leading brands ServiceMaster Clean, Furniture Medic, AmeriSpec.  He also concurrently spent six years in the same position with Merry Maids.  During that tenure, the company increased international and domestic growth from $300 million to $1.9 billion.

The formula followed by the Franchise Services Group serves as the basis for Insight to Execution.